Flash mob stunt to promote stain resistant carpet
Visitors to Surfaces 2012 had an unexpected surprise when a large group of dancers started dancing to MC Hammer in a flash mob.
Almost one hundred dancers dressed in MC Hammer style trousers and t-shirts with the title of the hit Can’t Touch This broke in to a routine in the middle of the well-known flooring exhibition.
The stunt certainly succeeded in promoting the flooring as several video clips and photographs were quickly uploaded to several websites.
Each of the dancers started out in a red pair of the infamous trousers teamed with a casual top and during the routine the tops were removed to reveal the slogan t-shirts and underneath the trousers were a second pair in purple.
It was revealed that the dancers were taking part in a promotion for one of the Mohawk products which was being exhibited at the flooring event.
The Mohawk SmartStrand carpet is known for stain resistance qualities which are said to last for the lifetime of the carpet.
The Can’t Touch This song was thought to be a comment on the high level of stain protection, as well as the top customer satisfaction rating that the carpet has been awarded.