About Us

About Us


About Us I Icon  History & background

UK Flooring Direct is a relatively new company, dating back to 2004, but its founders have over 25 years of experience in the flooring trade. The formation of the company took advantage of the opportunities presented by the internet age to offer an online service that cuts our overheads and enables us to offer you high quality flooring at low prices. Although we are based on the outskirts of Coventry, we are able to offer a virtual showroom that means you can browse and buy no matter where in the UK you live.


  About Us ? IconTechnical experience, knowledge and advice

With a quarter of a century of experience in the flooring trade that predates the formation of the company, we can offer a wealth of expertise and knowledge. Part of the task of our employees is to keep up-to-date on the latest trends and developments in the industry, so we can provide relevant information and advice that will meet your needs, whether you are using a traditional kind of floor or one incorporating the latest manufacturing technology.


  About Us Cart IconSecure Payment

Paying for your floors with us is easy and, like everything else, can be done online. We are accredited with Checkrate as a reliable, creditworthy and secure business. Payments are made through HSBC Secure epayments section. We have all this in place so you can be sure when you purchase your new floors and equipment from us in the knowledge that your details are safe and the transaction will be carried out smoothly and correctly.

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  About Us Ekomi LogoExternal Accreditations

Our service has gained a mark of 4.7 out of five from the Ekomi consumer rating body, with over 98% of our customers happy with the service received. This is an external website for genuine customer feedback.

UK Flooring Direct is an ISIS-accredited retailer with an ISIS-accredited website, which verifies that we are a reliable company that has been shown to be a legal, reliable, honest and trustworthy retailer providing accurate information and trading fairly. We also have authentication and identity assurance with Comodo.

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About Us Tick Icon Quality Products, Prices, Suppliers and Brands

Our experience and purchasing power has enabled us to be able to provide some of the best products from the top manufacturers of flooring, both in the UK and overseas.

We have an exceptional range of flooring and flooring accessories available for delivery so whether you are looking for solid wood, engineered or laminate flooring there will be a selection of colours, shades and finishes.

UK Flooring Direct 'showroom prices' refer to the prices these floors are sold at in our Coventry showroom. We offer online only prices as well as occasional discount codes which will feature until the countdown clock and the expiration date signal the end of the offer.


About Us E Icon Sample Inspiration Packs

We offer samples on all supported products, simply browse & decide on the products you want and follow the simple system. The site is designed to display as much information as possible and we are constantly adding and updating information and images, but we understand that some people want to see and feel the flooring up close before making a decision.


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