Bacon sandwiches have helped a vinyl floor recycling company recruit many more flooring distributors to use their successful scheme.
Recofloor collects and recycles unwanted vinyl flooring and allows manufacturers and suppliers in the flooring industry to take more responsibility for what happens to the flooring.
By using the scheme those vinyl flooring retailers are making the vinyl floors they sell to customers in to more eco-friendly flooring options as they can be recycled rather than thrown in a landfill.
The bacon sandwiches were brought in as a novel way to attract attention from distributors and Recofloor set up meetings with individual companies and discussed the benefits over the food.
The initiative meant that many firms which were unsure about what participation involved could discuss all aspects with the Recofloor representatives.
As an award-winning scheme it was unsurprising that the company signed up 75 new members through the bacon sandwiches campaign.
Further roadshows are planned for the coming year in the hope that more companies will sign up to the vinyl flooring recycling scheme which was originally founded by Altro and Polyflor.
The vinyl recycling firm arranges for collections and recycling of vinyl from hundreds of members as well as the waste vinyl from large construction projects, particularly in the commercial industry.