Bespoke flooring gaining popularity
Consumers are demanding more from flooring suppliers than ever before and suddenly companies are realizing that it isn’t possible to please everyone with standard products.
Many shoppers are looking for a unique combination of timber, stain and finish which will make up their perfect wood floor.
This may be because, now more than ever, wooden floors are an investment which will last for a long time so people are not happy to settle for second best.
The solution would appear to be bespoke flooring options so that individuals can buy the unfinished solid wood flooring they require and shop around to find the exact stain and finish to then apply to the floor.
Steve Maltby, general manager at Junckers, said in an interview with CFJ: “At the top end it is more important than ever to be innovative and forward-thinking.
“Specifiers are demanding products that can be adapted, even customized, in order to create a truly individual look.”
Unfinished oak flooring is leading the way as the most popular timber which buyers can adapt to their own tastes and preferences to get a truly original wood floor.
These floors are also ideal for anyone looking for an unusual colour because most flooring suppliers will stick with natural shades, however a custom floor can be any colour.



