A film festival is to feature one of the most high-tech carpets ever, replacing the normal red carpet that the stars will walk down.
This will mean that the likes of Danny Boyle, Martin Scorsese and Ben Kingsley will be entering the Doha Tribeca Film Festival in Qatar on a surface capable of showing a wide range of images.
Such a development may indicate the versatility that carpets can now provide, with the cutting-edge technology being on show right in front of the cameras.
The event - named after the New York district - is being held in Doha to provide a taste of Manhattan in Qatar, according to founder Robert De Niro.
Using an unusual carpet in a film festival as an alternative to the norm is something that has already been done this month.
The recent Tokyo Film Festival saw the stars of the silver screen walking in on a green carpet, with the colour of the surface matching its nature as it was made from recycled plastic bottles.
