Woollen carpet makers fight over description
22nd September 2009
The International Wool Textile Organisation (IWTO) - which represents major wool-producing countries including Britain - is seeking to make producers of less than entirely wool products to desist from claiming them to be woollen, Fibre2Fashion reports.
In a recent victory, the IWTO forced US firm Shaw Contract Group' to drop its description of carpets displayed at a flooring show as woollen.
Instead, it rephrased the description as "Couture Inspired by Wool".
The news provider noted that similar problems in Europe include the description of a German insulation product as Eurowool, even though it is 15 per cent polyester.
Last week, flooring industry expert Robert Gill told Hamptons.com that the products are becoming increasingly popular.
He described new wool carpets from New Zealand - which have fibres that stand up like grass - as a "big thing".
